In Hoy by Havas, we had the absolute pleasure to where ask to illustrate 100 number in the celebration of the 100 years of Citroen. I was assign to made the year 1922 and collaborate with 1993, 1996 and 1997. It take a lot of work and days, but the results where magnificent. Thank you very much to Fernando Oltolina as art director and Juan Martin Muiño as Creative Director for the guide and help.
All the illustration later where organise in a timeline to explore with information of each year. You can see it here in the website:
https://www.citroenargentina.com.ar/centenario/home
Dossier Net published an article about the campaign:
https://www.dossiernet.com/articulo/citroen-cumple-100-anos-y-lo-celebra-con-una-historia-ilustrada-por-hoy/21230
To our surprise, we were inform that we won in the advertising awards, Diente, 4 Diente awards and a Gran Prix in Graphic. Its was a honour and a pleasure to all for this news.
Congratulation to all.
All the rights to Hoy by Havas and Citroen Argentina
CAMPAIGN: Citröen 100 años
YEAR: 2019
COMPANY: HOY
ADVERTISER: Citröen
PRODUCT: Citröen
MANAGING DIRECTORS: Pedro Di Risio, Ernest Riba
EXECUTIVE CREATIVE DIRECTORS: Federico Plaza Montero, Nicolás Zarlenga
DIRECTORA GENERAL DE CUENTAS: Lucila Castellani
HEAD OF PRODUCTION: Emiliano Alvarenga
CREATIVE DIRECTOR: Juan Martín Muiño
HEAD OF ART: Fernando Oltolina
MOTION DESIGNER: Matías Rossi
UX/UI DESIGNER - FRONT END DEVELOPER: Pablo Fuentes
DEVELOPER: Roberto Sánchez
CREATIVE TEAM: Laura Valle García, Bárbara Gedacht, Juan Marzari, Cristian Tarzi, Gonzalo Paz, Ekaterina Olortegui
DESIGN AND DEVELOPERS TEAM: Alejo Becerra, Emilia Teperman, Emmanuel Trimigliozzi, Amparo Guindon, Octavio Arboiro, Stefanía Adam, Tomás Aguilar, Betsabé Tinoco, Daniel Herrera, Karen Cortés, Wolf Diaz, Tommy Pachoba, Jose Correa, Jaime Albañil
ACCOUNT EXECUTIVE: Belén de Bartolo, María Eugenia Garrafo, Andres Gori
WEBMASTER: María Paz Badino
COORDINADOR DE ESTRATEGIA: Nicolás Cáceres
STRATEGIST: Thomas Contramaestre
ILLUSTRATION: Javier Reboursin
AR APP: Mobillers